Virtual Out of Home Advertising
Brand safe exposure through gameplay across
hundreds of mobile games
100% video and static in-game ad viewability
What is Virtual Out of Home Advertising?
Virtual out of home advertising is a new form of in-game advertising that goes beyond just placing ads across in-game real estate.
With Virtual out of home advertising brands can ensure that their ads are 100% viewable by using ad size, position, rotation, viewing angles, lighting conditions, scene materials and interfering objects to determine viewability.
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Engaging, immersive, discreet brand awareness
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Engagement attribution
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Brand safe and free from ad-block technology
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100% IAB accredited in-game viewability verification
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Brand exposure through gameplay across hundred of mobile games
Desktop
Mobile
Console
How Virtual Out of Home
Advertising Works
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Establish brand awareness through attention & engagement
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Obtain 3-45 minutes gameplay sessions per unique users - banner/video stays in view the entire game
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Track impressions per unique user, true ad views, viewability rates, in-view times and media sustainability
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Apply view & click attribution through any 3rd party measurement partner
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Launch video and static campaigns that are 100% in view & accredited by both the IAB & MRC
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Remove unnecessary data transfer, and minimize CO2 emissions
Problems Solved by VOOH Advertising
Without VOOH
With VOOH
All ads are subject to file
size limits
Load time of ads depends on connection speed
Ad placements on non-certified
ad networks
Minimal load times regardless of connection
Certified for
all major
ad networks
No file size limits - maximum quality for all users
Establish Brand Awareness Through Attention and Engagement
Video and static campaigns that are 100% in view and accredited by the IAB & MRC
Establish brand awareness through attention & engagement
Obtain 3-45 minutes gameplay sessions per unique users - banner/video stays in view the entire game.
Track impressions per unique user, true ad views, viewability rates, in-view times and media sustainability.
Apply view & click attribution through any 3rd party measurement partner
Launch video and static campaigns that are 100% in view & accredited by both the IAB & MRC
Remove unnecessary data transfer, and minimize CO2 emissions