

Virtual Out of Home Advertising
Brand safe exposure through gameplay across
hundreds of mobile games
100% video and static in-game ad viewability


What is Virtual Out of Home Advertising?
Virtual out of home advertising is a new form of in-game advertising that goes beyond just placing ads across in-game real estate.
With Virtual out of home advertising brands can ensure that their ads are 100% viewable by using ad size, position, rotation, viewing angles, lighting conditions, scene materials and interfering objects to determine viewability.
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Engaging, immersive, discreet brand awareness
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Engagement attribution
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Brand safe and free from ad-block technology
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100% IAB accredited in-game viewability verification
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Brand exposure through gameplay across hundred of mobile games

Desktop

Mobile

Console

How Virtual Out of Home
Advertising Works

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Establish brand awareness through attention & engagement
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Obtain 3-45 minutes gameplay sessions per unique users - banner/video stays in view the entire game
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Track impressions per unique user, true ad views, viewability rates, in-view times and media sustainability
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Apply view & click attribution through any 3rd party measurement partner
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Launch video and static campaigns that are 100% in view & accredited by both the IAB & MRC
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Remove unnecessary data transfer, and minimize CO2 emissions

Problems Solved by VOOH Advertising

Without VOOH
With VOOH
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All ads are subject to file
size limits
Load time of ads depends on connection speed
Ad placements on non-certified
ad networks
Minimal load times regardless of connection
Certified for
all major
ad networks
No file size limits - maximum quality for all users

Establish Brand Awareness Through Attention and Engagement

Video and static campaigns that are 100% in view and accredited by the IAB & MRC
Establish brand awareness through attention & engagement
Obtain 3-45 minutes gameplay sessions per unique users - banner/video stays in view the entire game.
Track impressions per unique user, true ad views, viewability rates, in-view times and media sustainability.
Apply view & click attribution through any 3rd party measurement partner
Launch video and static campaigns that are 100% in view & accredited by both the IAB & MRC
Remove unnecessary data transfer, and minimize CO2 emissions

