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What is In-Game Audio Advertising?
In-game audio advertising enables brands to connect with gamers without interrupting gameplay by using the power of audio across a network of popular gaming apps on mobile
Reach 14 Million Active Mobile Users in Canada
Target Sound-On
Only Devices
Audio Ad +
Companion Banner
Granular Targeting
Opportunities Available
Anchor 1
How In-Game Audio Advertising Works
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Closable
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Mutable
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Quartile Listened To
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Accessible Metrics
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Clickable
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Closable
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Full Gameplay Control
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Sound On/Off
Problems Solved by In-Game Audio
Without In-Game Audio
With In-Game Audio
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Inability to Reach Large/New Audiences
Wasted Ad Dollars on Radio/Digital Audio
Waiting for a Game Break
to Insert
an Ad
Target Audiences Using Visual
and Audio
Target only sound-on
devices
types
Avail of
Granular Targeting
Opportunities
In-Game Audio Advertising:
The Link Between Brand and Consumer
Reduce the negative impact of ad insertion and
drive engagement and ad recall
Connect with gamers using their preferred method of receiving advertising
Connect with a large percentage of gamers that already have sound
on while playing games
Drive engagement and ad recall with an audience that favours sound
on during gameplay
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