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Gamification and Rich Media
Brand safe advertising with 100% visbility
Advertise on
Premium Inventory
Authentic
Attention
Reach Gamers on
Mobile & Tablet Devices
What is Gamification?
Gamification is a seamless and strategic form of in-game advertising that rewards audiences for opting into watching a video advertisement
The main purpose of this ad type is to deliver brand messaging while catering to the most basic of human cravings: affirmation, reward, and recognition.
With APEX Gaming Network, brands can effectively trigger these emotions to create and deliver advertising that is both memorable and impactful with audiences
Playable gamified ads with brand video
Ads are matched to the game being played
(AGN will create up to 25 different games using the brands assets)
Target by game category, location, age and gender
100% player opt-in inventory across premium mobile games
Zero-cost creative production for 25 popular game styles
Ads auto-play to immediately grab player’s attention
Imprint brand messaging with interactive gameplay
Native gameplay holds players’ attention
Step 1:
User sees a prompt during a non-intrusive game break to unlock or receive a reward for opting in to watching a video advertisement
Step 2:
User makes a decision and opts-in and watches a video advertisement
Step 3:
The video ad is completed, and the user receives an offer from the advertiser before returning to the game
Gamification Results
Higher Interaction Rates
Increased Conversions
Higher Clickthrough Rates
Better
View Rates
How Gamification Works
Problems Solved by Gamification
Without Gamification
With Gamification
Ignored
Video
Ads
100% Responsive Ads
Low Clickthrough
Rates
Higher Completion Rates
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Non
Adaptive
Ads
Non Responsive
Ads
Higher Conversion Rates
Consumer-Centric
Ads
Gamification: A Diverse Opportunity
Gamification presents brands with intuitive targeting opportunities that put ads in front of an audience that loves to game and who have a larger purchase influence than non-gamers
Completion Rates
Get your message out effectively with ads that audiences want to engage with
Clickthrough Rate
Create ads that users see value in and take action on
Responsive
Reach gamers that are enjoying games in both vertical and landscape videos
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